The Bootstrapped Founder

Brennan shares the secrets to using emails to build relationships and increase your revenue.

Today, I’m talking to Brennan Dunn, the founder of Palladio, co-founder of RightMessage, and general email expert. As a newsletter author myself, I took to this opportunity to learn as much as possible about personalizing and optimizing my email strategy. You’ll also hear what most people get wrong in email marketing. Here’s Brennan.

00:00:00 Brennan Dunn

00:00:48 What is up with email clients?

00:05:05 Integrating with large platforms

00:08:34 Maybe build a competitor?

00:12:12 Emails and metadata

00:16:20 Email personalization and how it works

00:22:07 How do you get started with this?

00:25:28 Focusing time and effort on certain platforms

00:31:24 The difference between an email list and a newsletter

00:36:30 The importance of segmentation

00:41:06 Use segmentation to increase your list

00:48:56 Customer centric marketing

00:54:24 Is email the right medium to de-risk?

00:59:20 Don’t over-saturate

- Mastering Email Marketing with Brennan Dunn
- Find your Following, my Twitter course — now with Find your Following Essentials, the 7-day Twitter crash course
- Zero to Sold & The Embedded Entrepreneur, my books on entrepreneurship

This episode is sponsored by MicroAcquire.